CEO, Miracle Brand
"We've more than doubled in size. We went from a company that was in the kind of low mid 8-figure range to now being a company in the high mid 8- figure range.”
Steve Harvey
Supplements
Steve Harvey launched a drink supplement called L'EvateYou. Their team needed Paid Social expertise to get off the ground running, and capitalize on Steve's existing market penetration.
~$6 Milllion
Estimated Revenue
$3 Million
Ad Spend
Campaign Platforms
Miracle Brand
Home and Wellness
With growth primarily driven by the self-cooling bedsheet hero product, it was my job to lead the efforts on paid social channels. We developed multiple different winning creative concepts over the course of 18 months, and that resulted in doubling revenue across the entire business.
~$19 Milllion
Estimated Revenue
$6 Million
Ad Spend
Campaign Platforms
Life Cykel
Supplements
Biohacking medicinal mushroom extracts from Australia, with the aim to deliver efficient scale in US markets. We worked with various UFC and Athletic influencers such as Tyron Woodley, Dustin Poirier, and Owen Wright.
~$4.5 Milllion
Estimated Revenue
$2 Million
Ad Spend
Campaign Platforms
Dr. Kellyann
Personal Health
Managed ad spend for various product lines such as Cleanse & Reset, Bone Broth, and Lemon Sips. Heightened focus on testing multiple different lengths of content (shortform, midform, longform) as we constantly tried to combat the high CPMs of weight loss related products.
~$30 Milllion
Estimated Revenue
$18 Million
Ad Spend
Campaign Platforms
Women's WREIN
Real Estate Community
Women's WREIN was struggling to achieve their registrant goal for their $17 cohort masterclass. In just three months of working together, I drove 15,000 registrants under their CPA target, spending $3 million within a six week period. Their highest performing class in company history.
~$25 Milllion
Estimated Revenue
$15 Million
Ad Spend
Campaign Platforms
Is this for me?
Regardless of whether you're running conversions, lead generation, or app campaigns, this audit is for you. At the end of our walkthrough, you'll have every tool you need to print money on Meta and TikTok.
I’ve tried a lot of Facebook and TikTok Ads strategies and Tactics, what makes yours better?
Look, I don’t claim to have all the answers. But what I can say without a shadow of doubt is the majority of advertisers have no clue how the Facebook algorithm works. If we align our business objective with that of Meta’s, we’ll receive lower overall costs and higher conversions from Ads as a result. Together, we can diagnose each part of your sales funnel, aligning as much as possible.
Is this audit for E-Commerce only?
Nope. Since the principles and strategies we’ll cover apply to the Meta algorithm as a whole, we can cross pollinate learnings based on business objectives. The same theories will apply to lead generation, app installs, and more. Just as they will for E-Commerce.
Tactics don't work long term. There is no long-lasting exploit, a blind spot of the algorithm, or some hidden ‘cheat code’. What works are strategies that are based on the fundamentals of marketing and adapting them to the advertising platforms.
+$200 Milllion
Directly Attributable Revenue for Clients
7+
Years of Experience
$100M+
Ad Spend Managed