Lord of Ads - The Performance Marketer Behind The Most Profitable Ad Accounts In The World

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Facebook Advertising Audit

Is your ad account

struggling to scale?

Is your ad account

struggling to scale?

Get tactical next steps from an industry leading media buyer

Watch Now (5:48)

Book an Audit

I’m responsible for the top campaigns from leading brands

What you’ll get from an audit

$2,700

one-time

Phase 1

Tactical Media Buying

I’ll give you the same blueprint I used to scale Dr. Kellyann’s Cleanse and Reset from 10k/day to 75k/day

30-minute media buying deep dive

I'll review your ad account, suggest changes, and answer your questions. Scheduled within 72 hours of account access

Phase 2

Performance Creative Breakdown

Powered by my signature ASLT strategy, I’ll share the exact reasons behind success and failure with your current ad creatives.

60-minute creative deep dive

I'll present you with insights, share reports, and answer any further questions you may have. Scheduled within 7 days of account access

Results speak for themselves

Victor Mathieux

CEO, Miracle Brand

"We've more than doubled in size. We went from a company that was in the kind of low mid 8-figure range to now being a company in the high mid 8- figure range.”

Years of Experience

70M+

Ad Spend Managed

$150M+

Attributable Revenue Generated

Here’s a few of my case studies

Steve Harvey

Supplements

Steve Harvey launched a drink supplement called L'EvateYou. Their team needed Paid Social expertise to get off the ground running, and capitalize on Steve's existing market penetration.

~$6 Milllion

Estimated Revenue

$3 Million

Ad Spend

Campaign Platforms

Miracle Brand

Home and Wellness

With growth primarily driven by the self-cooling bedsheet hero product, it was my job to lead the efforts on paid social channels. We developed multiple different winning creative concepts over the course of 18 months, and that resulted in doubling revenue across the entire business.

~$19 Milllion

Estimated Revenue

$6 Million

Ad Spend

Campaign Platforms

Life Cykel

Supplements

Biohacking medicinal mushroom extracts from Australia, with the aim to deliver efficient scale in US markets. We worked with various UFC and Athletic influencers such as Tyron Woodley, Dustin Poirier, and Owen Wright.

~$4.5 Milllion

Estimated Revenue

$2 Million

Ad Spend

Campaign Platforms

Dr. Kellyann

Personal Health

Managed ad spend for various product lines such as Cleanse & Reset, Bone Broth, and Lemon Sips. Heightened focus on testing multiple different lengths of content (shortform, midform, longform) as we constantly tried to combat the high CPMs of weight loss related products.

~$30 Milllion

Estimated Revenue

$18 Million

Ad Spend

Campaign Platforms

Women's WREIN

Real Estate Community

Women's WREIN was struggling to achieve their registrant goal for their $17 cohort masterclass. In just three months of working together, I drove 15,000 registrants under their CPA target, spending $3 million within a six week period. Their highest performing class in company history.

~$25 Milllion

Estimated Revenue

$15 Million

Ad Spend

Campaign Platforms

Performance creative analysis will set you apart from your competition

The four core areas of video performance creative analysis

ATTN Score

Effectively determine how well your ad is stopping the scroll, or capturing first-time attention.

Engaged Retention

Pin-point exactly where user dropoff is occurring, and devise a plan to switch out those variables.

RTTN Score

See if users are sticking around past the hook with content that’s engaging enough to keep their interest.

CPM Gates

Determine how the algorithm is viewing your ad from a user experience standpoint.

FAQs

Why is it so expensive?

I've spent the better part of a decade inside Meta and TikTok ads manager. The trends and advice I can apply to your business simply aren't available to junior or mid level media buyers.

Is this for me?

Regardless of whether you're running conversions, lead generation, or app campaigns, this audit is for you. At the end of our walkthrough, you'll have every tool you need to print money on Meta and TikTok.

I’ve tried a lot of Facebook and TikTok Ads strategies and Tactics, what makes yours better?

Look, I don’t claim to have all the answers. But what I can say without a shadow of doubt is the majority of advertisers have no clue how the Facebook algorithm works. If we align our business objective with that of Meta’s, we’ll receive lower overall costs and higher conversions from Ads as a result. Together, we can diagnose each part of your sales funnel, aligning as much as possible.

Is this audit for E-Commerce only?

Nope. Since the principles and strategies we’ll cover apply to the Meta algorithm as a whole, we can cross pollinate learnings based on business objectives. The same theories will apply to lead generation, app installs, and more. Just as they will for E-Commerce.

Running paid ad campaigns is simple... until you need to scale profitability.

Tactics don't work long term. There is no long-lasting exploit, a blind spot of the algorithm, or some hidden ‘cheat code’. What works are strategies that are based on the fundamentals of marketing and adapting them to the advertising platforms.

+$150 Milllion

Directly Attributable Revenue for Clients

Book an Audit