Currently Available for Hire
Based in Florida, USA - EST (GMT-5)
Leveraging expert media buying, performance creative strategy, and detailed data analysis, I help businesses find consistent success with paid media.
I am an individual, not an agency.
Trusted to manage high-spend campaigns for
Miracle Brand
February 2022 - September 2024
At Miracle, I manage ad spend for all Paid Social media channels including Meta and TikTok. On top of my performance marketing duties, I help drive direction for ad creative strategy. This involves internal team members, vendors, and our parent company, Pattern Brands.
Achievements
Added $30M+ in revenue
Helped scale gross annual revenue from $20M - $50M+ in less than 18 months.
Directed multiple winning creatives
Responsible for scripting, briefing, and building iterations for multiple winning ad creatives
Profitable ad spend
$20M+ combined ad spend across all product lines and marketing channels
Jump 450 Media
February 2022 - September 2023
At Jump 450, I helped scale and optimize enterprise level client ad accounts on Meta and TikTok. Communication with clients, weekly reporting, data analysis, and high-spend media buying were all part of my day to day activities. Additionally, I organized multi-channel strategy, as well as creative analysis on growth-lead accounts.
Achievements
Dr.Kellyann
Scaled Cleanse & Reset product line from $10k/day to $75k/day within my first 3 months. Also managed significant spend for Lemon Sips, Bone Broth, and Gut Bone Broth product lines.
EA Sports
Drove high-volume App Installs for their SimCity and Need for Speed mobile games.
Wrein
Achieved their highest 6-week cohort Masterclass in company history in April 2023, generating over 14k registrants under CPA goal. This equated to ~$3M in Meta/Google ad spend within 45 days.
Google Analytics Certified
YouTube Content Ownership
Adobe Certified Exeprt
FlightStory
June 2021 - December 2021
At Flight Story, I helped manage DTC E-Commerce brands with their Meta and TikTok strategy. Tactical media buying, performance creative, reporting, client communication, and CRO were all part of my day to day. I was a Senior Paid Social manager, and part of my responsibilities included helping junior buyers with their accounts.
Achievements
Patch Brand
Launched a new-to-market wellness brand on Meta. Profitably scaled to their efficiency goal in just two months of testing.
Life Cykel
With the power of creative analysis, identified a new cohort of wildly profitable customers, athletes.
Steve Harvey
Supplements
Steve Harvey launched a drink supplement called L'EvateYou. Their team needed Paid Social expertise to get off the ground running, and capitalize on Steve's existing market penetration.
~$6 Milllion
Estimated Revenue
$3 Million
Ad Spend
Campaign Platforms
Miracle Brand
Home and Wellness
With growth primarily driven by the self-cooling bedsheet hero product, it was my job to lead the efforts on paid social channels. We developed multiple different winning creative concepts over the course of 18 months, and that resulted in doubling revenue across the entire business.
~$19 Milllion
Estimated Revenue
$6 Million
Ad Spend
Campaign Platforms
Life Cykel
Supplements
Biohacking medicinal mushroom extracts from Australia, with the aim to deliver efficient scale in US markets. We worked with various UFC and Athletic influencers such as Tyron Woodley, Dustin Poirier, and Owen Wright.
~$4.5 Milllion
Estimated Revenue
$2 Million
Ad Spend
Campaign Platforms
Dr. Kellyann
Personal Health
Managed ad spend for various product lines such as Cleanse & Reset, Bone Broth, and Lemon Sips. Heightened focus on testing multiple different lengths of content (shortform, midform, longform) as we constantly tried to combat the high CPMs of weight loss related products.
~$30 Milllion
Estimated Revenue
$18 Million
Ad Spend
Campaign Platforms
Women's WREIN
Real Estate Community
Women's WREIN was struggling to achieve their registrant goal for their $17 cohort masterclass. In just three months of working together, I drove 15,000 registrants under their CPA target, spending $3 million within a six week period. Their highest performing class in company history.
~$25 Milllion
Estimated Revenue
$15 Million
Ad Spend
Campaign Platforms
"We've more than doubled in size. We went from a company that was in the kind of low mid 8-figure range to now being a company in the high mid 8- figure range. Jhori has managed a lot of scale for us".
CEO, Miracle Brand
"When I started working with Jhori, I expected someone that was just going to help me run ads. But he really cares about the entire business. From front end and back end. He was the person that helped me finally surpass that $10,000 p/m barrier that I was facing and was not able to break at that point in my journey."
Alec Winters
Founder, Cord Academy
"Jhori has managed several million dollars of ad spend for us, which has resulted in millions of dollars of equity and debt raised for our customers. It's been a very successful relationship thus far. I'd definitely recommend working with him."
Danny Miller
Managing Partner, GenRevv
Tactics don't work long term. There is no long-lasting exploit, a blind spot of the algorithm, or some hidden ‘cheat code’. What works are strategies that are based on the fundamentals of marketing and adapting them to the advertising platforms.
+$200 Milllion
Directly Attributable Revenue for Clients
