Currently Available for Hire

Performance Marketer & Creative Strategist

Performance Marketer & Creative Strategist

Performance Marketer & Creative Strategist

Based in Florida, USA - EST (GMT-5)

Leveraging expert media buying, performance creative strategy, and detailed data analysis, I help businesses find consistent success with paid media.

I am an individual, not an agency.

Hi, I’m Jhori, The Lord of Ads

7+ Years of Experience

7+ Years of Experience

Hi, I’m Jhori, The Lord of Ads

7+ Years of Experience

Trusted to manage high-spend campaigns for

My Skills and Expertise

My Skills and Expertise

Meta Ads

Meta Ads

TikTok Ads

TikTok Ads

Google Ads

Google Ads

Performance Creative

Performance Creative

DR Copywriting

DR Copywriting

CRO Optimization

CRO Optimization

My favourite tools

My favourite tools

Miracle Brand

Director of Paid Social

Director of Paid Social

February 2022 - September 2024

At Miracle, I manage ad spend for all Paid Social media channels including Meta and TikTok. On top of my performance marketing duties, I help drive direction for ad creative strategy. This involves internal team members, vendors, and our parent company, Pattern Brands.

Achievements

Added $30M+ in revenue

Helped scale gross annual revenue from $20M - $50M+ in less than 18 months.

Directed multiple winning creatives

Responsible for scripting, briefing, and building iterations for multiple winning ad creatives

Profitable ad spend

$20M+ combined ad spend across all product lines and marketing channels

Jump 450 Media

Paid Media Growth Lead (Team Lead)

Paid Media Growth Lead (Team Lead)

February 2022 - September 2023

At Jump 450, I helped scale and optimize enterprise level client ad accounts on Meta and TikTok. Communication with clients, weekly reporting, data analysis, and high-spend media buying were all part of my day to day activities. Additionally, I organized multi-channel strategy, as well as creative analysis on growth-lead accounts.

Achievements

Dr.Kellyann

Scaled Cleanse & Reset product line from $10k/day to $75k/day within my first 3 months. Also managed significant spend for Lemon Sips, Bone Broth, and Gut Bone Broth product lines.

EA Sports

Drove high-volume App Installs for their SimCity and Need for Speed mobile games.

Wrein

Achieved their highest 6-week cohort Masterclass in company history in April 2023, generating over 14k registrants under CPA goal. This equated to ~$3M in Meta/Google ad spend within 45 days.

My certifications

My certifications

Google Analytics Certified

YouTube Content Ownership

Adobe Certified Exeprt

FlightStory

Senior Paid Social Manager

Senior Paid Social Manager

June 2021 - December 2021

At Flight Story, I helped manage DTC E-Commerce brands with their Meta and TikTok strategy. Tactical media buying, performance creative, reporting, client communication, and CRO were all part of my day to day. I was a Senior Paid Social manager, and part of my responsibilities included helping junior buyers with their accounts.

Achievements

Patch Brand

Launched a new-to-market wellness brand on Meta. Profitably scaled to their efficiency goal in just two months of testing.

Life Cykel

With the power of creative analysis, identified a new cohort of wildly profitable customers, athletes.

Number don’t lie.

Here’s a few of my case studies

Number don’t lie.

Here’s a few of my case studies

Steve Harvey

Supplements

Steve Harvey launched a drink supplement called L'EvateYou. Their team needed Paid Social expertise to get off the ground running, and capitalize on Steve's existing market penetration.

~$6 Milllion

Estimated Revenue

$3 Million

Ad Spend

Campaign Platforms

Miracle Brand

Home and Wellness

With growth primarily driven by the self-cooling bedsheet hero product, it was my job to lead the efforts on paid social channels. We developed multiple different winning creative concepts over the course of 18 months, and that resulted in doubling revenue across the entire business.

~$19 Milllion

Estimated Revenue

$6 Million

Ad Spend

Campaign Platforms

Life Cykel

Supplements

Biohacking medicinal mushroom extracts from Australia, with the aim to deliver efficient scale in US markets. We worked with various UFC and Athletic influencers such as Tyron Woodley, Dustin Poirier, and Owen Wright.

~$4.5 Milllion

Estimated Revenue

$2 Million

Ad Spend

Campaign Platforms

Dr. Kellyann

Personal Health

Managed ad spend for various product lines such as Cleanse & Reset, Bone Broth, and Lemon Sips. Heightened focus on testing multiple different lengths of content (shortform, midform, longform) as we constantly tried to combat the high CPMs of weight loss related products.

~$30 Milllion

Estimated Revenue

$18 Million

Ad Spend

Campaign Platforms

Women's WREIN

Real Estate Community

Women's WREIN was struggling to achieve their registrant goal for their $17 cohort masterclass. In just three months of working together, I drove 15,000 registrants under their CPA target, spending $3 million within a six week period. Their highest performing class in company history.

~$25 Milllion

Estimated Revenue

$15 Million

Ad Spend

Campaign Platforms

What others have said about working with me

What others have said about working with me

"We've more than doubled in size. We went from a company that was in the kind of low mid 8-figure range to now being a company in the high mid 8- figure range. Jhori has managed a lot of scale for us".


CEO, Miracle Brand

"When I started working with Jhori, I expected someone that was just going to help me run ads. But he really cares about the entire business. From front end and back end. He was the person that helped me finally surpass that $10,000 p/m barrier that I was facing and was not able to break at that point in my journey."

Alec Winters

Founder, Cord Academy

"Jhori has managed several million dollars of ad spend for us, which has resulted in millions of dollars of equity and debt raised for our customers. It's been a very successful relationship thus far. I'd definitely recommend working with him."

Danny Miller

Managing Partner, GenRevv

Book your free discovery call

Book your free discovery call

You'll be speaking directly with me.

You'll be speaking directly with me.

Running paid ad campaigns is simple... until you need to scale profitability.

Running paid ad campaigns is simple... until you need to scale profitability.

Tactics don't work long term. There is no long-lasting exploit, a blind spot of the algorithm, or some hidden ‘cheat code’. What works are strategies that are based on the fundamentals of marketing and adapting them to the advertising platforms.

+$200 Milllion

Directly Attributable Revenue for Clients