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Elder Scrolls of Facebook Ads
The ultimate guide for those new to advertising on Facebook
Includes:
General business manager setup
Best audiences and targeting
Creative best practices
Testing best practices
Theory behind the algorithm
introduction to Creative Analysis
The Elder Scrolls
Scroll I - Foundations
Structuring your offer in a way that forces people to take out their wallets and hand you their money.
Scroll II - Creative
Discover the secrets behind successful creative testing, from ideation to the data you receive on platform.
Scroll III - Manipulating the Meta Algorithm
Understand how the ad algorithms work, and how to work the system in a way that benefits your business the most.